Add to that, a retail store designed with reclaimed wood and metal – a reflection of our decades-long commitment to sustainability – showcasing the newest equipment for home use. And no visit would be complete without stopping by our coffee & tea museum, one of the most extensive on the west coast. As one of the very first craft roasters in the Bay Area, we’ve offered premium coffee and tea to local restaurants and hotels since our beginning in 1924. But the Vukasins, owners of Peerless Coffee & Tea, have twice done it successfully through a combination of commitment to the business and respect for one another and their customers and crew. Roast Magazine, a leading resource for specialty coffee, created this award to highlight our industry’s best and most innovative roasters – those who show a lasting commitment to exceptional quality, innovative industry leadership, staff education and environmental sustainability. Offerings include organic iced tea, boxed teas such as Smith Tea and more. $21.99. As one of the very first craft roasters in the Bay Area, we’ve offered premium coffee and tea to local restaurants and hotels since our beginning in 1924. digital edition. Copyright © 2021 Specialty Food Association, Inc. | Contact us at: (212) 482-6440, History of the Specialty Food Association’s sofi™ Awards, Read the current As George Jr. explains, “We are a very traditional family coffee roaster, which means we sell coffee, tea, spices, cocoa, chocolates—just a variety of things.”, The company has focused on growing its tea department in the past 10 to 12 years. Peerless Coffee is an 80-year old, third generation, coffee and tea business based in Oakland, Calif., near historic Jack London Square. And while he doesn’t know for a fact, he believes there is a good chance that the Peerless retail store could be the longest-running coffee bean shop on the West Coast. Have a variety of our Top Selling Coffees arrive at your house every month! Like many immigrants, he brought a dream with him. FREE UPS GROUND SHIPPING on 1 pound (whole bean or ground) which will ship on the 1st or 15th of every month. The founder’s grandson and our current President and CEO, George Vukasin, is a Le Cordon Bleu trained chef who has a passion for the creative art and exact science of coffee roasting. And, well, coffee wasn’t a glamorous business then,” explains George Vukasin Jr., who, along with his sister Kristina Brouhard, now runs the business. Equipment Sales, Servicing and Training… Peerless sells and leases brewing equipment to buyers, such as Rancilio espresso machines, Curtis and Bunn digital brewing appliances, and single-cup options. “Dad had attended the University of California, Berkeley and majored in criminology. The Peerless Coffee Company began in 1924 when Yugoslavian immigrant John Vukasin created a gourmet coffee roasting company featuring European-styled coffees, which he sold at his own storefront and to hotels, restaurants and at retail throughout the East Bay of San Francisco. Visiting a local police station, the couple examined a map of Oakland perforated with pins indicating locations of crimes. COVID update: Peerless Coffee & Tea has updated their hours, takeout & delivery options. When the company moved from its original location, closer to downtown Oakland, to its current building, peers told Sonja Vukasin that she was crazy to open a coffee store out among the warehouses. We understand that your reputation is reflected by the coffee and tea that you offer, so we work to make sure that the product you purchase from us exactly suits your cuisine, hospitality style and expectations. Organic coffee has seen enormous growth, making up nearly 40 percent of sales, George Jr. notes. “There is a saying that once you’ve gone into the coffee business and have to leave for whatever reason, you’ll want to try and get back into it. Uncover why Peerless Coffee & Tea is the best company for you. And we’ve had some great advice about how to make family businesses work. Search for other Coffee & Tea in Oakland on The Real Yellow Pages®. Desolate at the time, the area would eventually turn into Jack London Square, “which is one of the shining, bright spots of Oakland. We converted the entire Pebble Beach Resort property—from employee dining to the restaurants to organic coffee. They even have restaurants and cafes that will place an order on the spot and wait for it to be ready for them. Designed to look like a Viennese coffee house where intellectuals would meet, Café Sabarsky is decorated with lighting fixtures by Josef Hoffmann and furniture by Adolf Loos. Light Roast $ 11.95 – $ 53.80 Select options. “My grandfather was the master at green coffee,” George Jr. notes. Find out what works well at Peerless Coffee & Tea from the people who know best. This is a 3rd generation Coffee company with roots in the Oakland area. Choose whole bean or … With better branding, a little more push from its staff, and a museum journey script, it could really shine as one of the jewels of Bastakiya. The business even offers a 24/7 service hotline, and aims to fix anything within 24 hours. Blue Bottle has moved here down the street, as well as a number of other higher-end coffee roasters,” he adds. 32oz Hazelnut, Whole Bean Coffee, Medium Roast, by Peerless Coffee & Tea (Pack of 1) 4.8 out of 5 stars 19. bags. Be the First to Review! During this time, both of George and Sonja’s children were finishing school. 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