Ecommerce managers and online store owners all know the importance of product descriptions. Focus on the customer. In this example, Malicious Women Candle Co. perfectly captures the spirit of how shallow a candle gift can come across. Description. 3: Describe clothing to contrast characters’ personalities. We believe that if you look good, you feel good. A weak product description will scare away even impulse buyers, not to mention picky shoppers. Subaru doesn’t just get any product reviews; they get two from extremely reputable sources: Kelley Blue Book and Motor Trend. Or how about this Kennedy Barrel Chair:[*], Again, forget the generic product descriptions shoppers are used to seeing. Clothing store employees stand for long periods of time with very few breaks. This retail store manager sample job description can assist in your creating a job application that will attract job candidates who are qualified for the job. That’s the beauty of sarcasm and it can help you sell products. formal voluminous clothing has a lot of material in it and is loose on your body-waisted suffix. Let’s pick a product, any product. Fashion designers work in a variety of industries, including manufacturing, clothing companies, theaters, and design firms. In each section of the Google Home product page, for example, features are described in a creative 5-10 words: Try techniques like rhyming words or coming up with your own unique one-liners to help set your short descriptions apart and give them personality. Sometimes the best solution for writing product descriptions that sell is to just keep it simple. The following is offered: Clothing Stores - In Westland there are 14 other Clothing Stores. Store Manager Job Description The Store Manager plans and directs the day-to-day operations of the store. This description generator will create a mostly random description of either a dress or a suit, fit for formal occasions and other fancy needs. But what about the longevity of the vehicle? Key Takeaway: If the main source of income for your business is big-ticket items, you need to focus on a robust set of product descriptions that solve your potential and ideal customers’ biggest pain points. Retail also has a high level of turnover, which means there are always positions for those looking for work. Those working in more upscale clothing retail stores may also earn commission and get a percentage of the sales they make. They often work nights, weekends and holidays. A great product description has the power to turn a casual shopper into a revenue-generating buyer. Notice how AppSumo asks very specific and strategic questions: Then, once you’ve internally answered “yes” to one or more of these questions, you’re presented with four case-studies of successful entrepreneurs that have been in your shoes before. Employment of clothing store employees is expected to grow only 2 percent in the next decade. Whether you’re sparking a shopper's imagination with a good story or speaking in their natural language, every ecommerce business will have something that makes them them. Wayfair is one of the largest online-only home goods retailers in the world, with over 3,800 employees and 36 million active customers. the language your customers use in their reviews, either on your site or on sites like Amazon. And when you feel … In an attempt to provide actionable advice for as many businesses as possible, I pulled examples of product descriptions from a variety of ecommerce verticals. Yet too many online stores simply tell shoppers about the product rather than selling it to them. Here’s a look at The Day Heel that retails for $145 online:[*]. The John Leidy store “was extremely popular,” recalled Max Goldman, whose family-owned the Marti Walker clothing store on South State Street in the building now occupied by Sava’s Restaurant. Others opt to work in retail positions because they enjoy interacting with customers and the flexibility of the hours. The median hourly wage for retail workers at clothing and clothing accessories stores is $10.60 as of May 2017. By clicking Sign Up, you agree to our Terms of Service. voluminous adjective. Selling something like a car, for example, requires a full understanding of your ideal customers’ psychographics. Key Takeaway: The art of brevity is a magical thing when it comes to product descriptions. Approaching your description with this mindset will make your product naturally appeal to your customer. Get My Fill-In-The-Blank Ecommerce Product Description Template. Superlatives sound insincere unless you clearly prove why your product is … An example of a clothing store sales associate’s job description is shown below, consisting of key duties, tasks, and responsibilities most associates will usually perform. “Say it to play it” used here by Google is a great example. And again until you have a finely-tuned description that is fewer than 10 words. Being able to describe your product in just a few words helps to reduce confusion among your buyers and increase sales to your business. That helps to build trust with the hardcore outdoor shoppers who are most likely to buy their products and advocate for their brands. However, humor doesn’t work on all dropshipping niches… But there’s another type of ideal Subaru shopper that their team has discovered over the years—sparking a new wave of creative product campaigns… Dog lovers. Their product descriptions match their style: sassy, yet classy. Often the art of writing a great product description that sells the product lies in the ability to describe the little things that make all the difference. Apply to Store Manager, Assistant Store Manager, Retail Manager and more! Today, I’m going to show you ten superb examples of ecommerce websites with product descriptions that sell and how you can replicate their success over and over again. In addition to customer service, a clothing store job description includes restocking empty shelves and racks, taking inventory and marking price tags. His clothing descriptions are always precise, often comical. It’s all about an emotional connection:[*]. Hone your messaging by utilizing just a few words. unlined curtains or clothing have no lining (=extra layer of cloth) on the inside. And two, because the Shopify team has their messaging and product description down to a science. Syms can be found at 21700 Telegraph Rd . Writing great product descriptions takes work. Get My "Ideal You" Product Description Template. A clothing retail job description includes helping customers, maintaining in-store stock and processing payments. Use product descriptions to paint a before-and-after picture. State and Liberty 212 S. Main / email: conor@stateandliberty.com / Map Ten Thousand Villages 303 S. Main / 734-332-1270 / Map / Gift cards Today Clothing 215 S. Fourth / 734-548-8301 / Map Humorous material tends to be recalled at higher rates than non-humorous material. Launched in 2012, Impressions Online Boutique offers a wide range of apparel to fit any woman’s unique sense of style. In addition to years of business and management experience, she has more than 20 years of experience writing for a variety of online and print publications. A hammer vs. hammer, for example. A Store Clerk’s experience requirements are necessary in a job description because they guarantee a candidate’s capability to fulfill the job’s responsibilities. When you’re lucky enough to have a product that practically sells itself, the last thing you want to do is talk a shopper out of it. Many of us want to be successful, make a ton of money, live a good life, and be a good person. A clothing store job description includes processing payments, handling the return of merchandise and bagging or packaging clothing. Each product description is a small extension of the Dollar Shave Club brand, even if it’s out of this world (pun intended). Remember, it’s a hammer. We can all learn from each other, right? Key Takeaway: Not all product descriptions are created equal, though lots of product descriptions are created the same. Clothing retail workers may also prepare displays based on the season. Talk about the nuances. They could have gone with the standard generic description of the light and its features. Many high school and college students work at retail stores part-time as a way to gain work experience and earn money. Malicious Candle Co. and their “Sending Thoughts and Prayers - Infused With ‘Absolutely No Effort’” candle is a perfect example of how sarcasm can help sell products with a little bit of attitude (or a lot of attitude—but you’ll need to browse the site to find those product descriptions yourself). 1. One, because it’s a killer product. Immediately you know this isn’t any ordinary candle. In most stores, they will also have to be familiar with safety and security procedures, and keep an eye out for potential shoplifters. You can get a template to apply the “ideal you” product description in your business by clicking on the button below. It’s a position that requires a lot of patience, the ability to be personable and to be comfortable with a variety of customers and to have a flair for fashion. In this case, Subaru uses testimonials to increase completions of their lead generation form.[*]. The job description below can be helpful when creating a resume targeting positions for Retail Cashier, Store Clerk or Administrative Cashier. Everlane sells high-end, eco-conscious fashion and accessories for men and women. Then, remove the extra words that aren’t needed. The following is offered: Clothing Stores - In Southfield there are 13 other Clothing Stores. More than education, becoming a clothing store employee requires strong customer service and interpersonal skills, patience, friendliness and the ability to make a sale. However, humor is a tricky thing to balance in product descriptions. Don’t worry. What Is a Good Product Description? Product descriptions that tell and product descriptions that sell. “Perfect for those who just want to cuddle up with the one they love.”. Key Takeaway: You’re not competing against every product online. More importantly, which one would your website visitors want to see? But candles that are “infused with sass”? I don’t know about you, but that immediately makes me imagine hosting a party and this beautiful light hanging above. Which one would you rather create? Show people the ideal versions of themselves. Subaru has you covered there as well. but they are still often overlooked and not optimized to their full potential.. A product description is the marketing copy used to describe a product’s value proposition to potential customers. If you’re unsure which words to use when coming up with imaginative descriptions, check out our list of power words that will have your products flying off the shelf while your competition falls flat (pro tip: download the one-page pdf of 401+ power words and stick it up on your wall for inspiration). The Victorian author Charles Dickens is widely regarded as a master of characterization, for good reason. [*], Senior Vice President of Marketing at Subaru, Alan Bethke, sums the importance of identifying your ideal customer(s) when he says, “We identified dogs as the common truth that made these owners the same.”. This hammer features a “vibration absorbing grip to improve user comfort” and is a light 14oz “for a fast swing and reduced fatigue.”. They need something to improve their lives that they couldn’t otherwise do or achieve without your product. Clothing Stores in Ann Arbor on YP.com. What I love about Everlane and the way they approach describing this heel (and other products) is that they speak in the language of their customers. However, certain clothing brands or retailers may want you to have experience in retail, with customer service or with selling their brand specifically. It’s no accident that Patagonia finds themselves on a list like this. Becoming a clothing store employees requires on-the-job training but no formal education. There are two types of product descriptions for ecommerce businesses. In other words, write product descriptions that people wish they could say, but are too afraid to. And while there’s a lot that goes into the buying decision process, one of the biggest reasons why shoppers buy your product over others is how you choose to describe it. Auto-generate product descriptions to rank high in search engines for more keywords. I particularly love the use of the line “or out of the trunk of your car” here, as that is highly emotional for lots of entrepreneurs. Key Takeaway: Write product descriptions in the natural language of your target customer. Very little experience is required to begin working in clothing retail. U.S. Bureau of Labor Statistics: Retail Sales Workers, Monster: Retail Salesperson Job Description Sample, How to Interview in a Luxury Retail Store. 99 Cents Stores can be found at 35645 Warren Rd . Take note of the data points here—when it comes to technical aspects of the product, you don’t want to take any chances. Store Description Our purpose at Cents of Style is to empower women to lead bold and full lives. The store once sat among one of the city’s busiest retail districts, which for years served as the primary shopping area for Washtenaw County. Shopify has that covered as well: Notice the line “no design skills needed.” This helps to immediately calm any fears business owners might have about creating a website. You may also be asked by customers to help them put together or accessorize an outfit, which requires an eye for fashion. Instead, they start with, “Greet guests with a warm and welcoming glow.”. Just make sure you know you’re doing it. Testimonials and product reviews can increase conversion on your sales pages by 34%, making them crucial for big-ticket items. But every once in a while you stumble across something special, something that speaks to you. Most people working in clothing retail work part-time. Upworthy shared several of what I think are some of the finest tips on the editorial process, including these two which apply directly to writing product descriptions:[*], You HAVE to crap out 25 headlines for every piece of content (i.e., write 25 descriptions for every product until you find the right one), Once you start getting desperate, you start thinking outside the box (i.e., your first attempt at a description will not be your best. I tried to add as much variety as possible, but without turning the whole description into a mess. A few small details of clothing can radically separate your characters, highlighting aspects of their personalities. The little differences and features in a product that may seem trivial or boring to you are important to shoppers and help them make purchase decisions. This Linked Pack 28L will do:[*]. Training covers relevant topics---such as cash register procedures, customer service, security and store policies--in addition to specialized knowledge for associates who … It’s up to you to get their imagination running wild with all the possibilities of what your product will look like and how it will make them feel. Add enough content to your pages using this online product description writing tool and get more traffic to your online store… Notice how many times they talk about “security” and “spaciousness”—two pain points faced by all families. Our clothing and accessories are carefully curated to provide our customers the latest fashions. Fancy clothing description generator. Dollar Shave Club has been using humor to sell razors for years. Then, address pain points that your product solves better than your competitors. Too much humor and you’ll come across as abrasive; too little humor and it won’t have the effect that you want. The first thing you see on the page is a non-traditional product name. Justify using superlatives. Do it again. Many ecommerce businesses shy away from using technical jargon on pages because it might “scare off some customers.” But, for companies like Patagonia in a niche industry, it can lead to the exact opposite by attracting customers. You’re competing against similar products in your industry. A fashion designer creates clothing, shoes, and/or accessories. To … Describe the little features. She holds degrees in both journalism and law. “Tested on interns, not animals” is much more on-brand and memorable. Where’s the buy button? The descriptions for your product pages should focus on how this product could make the customer’s life better. Description Anyone who goes to thrift stores or garage sales knows that a good find is usually found back behind something, off to the side, or downright buried. A clothing retail job description encompasses more duties than simply greeting and helping customers. Their new Subaru Ascent’s product page is handcrafted for their ideal customer: families.[*]. See All of the Greatest Clothing Company Names of All-Time. One major component that makes Patagonia’s product descriptions so compelling is that they’re not afraid to speak in outdoor industry jargon.. 2. Not Dollar Shave Club. The meta description is the snippet that appears below the blue link in Google search. Along with artistic skills, most designers need computer skills to use computer-aided design and graphics editing software. There’s only one element missing from this product description. This technique takes the shopper (metaphorically) on a journey from where they are now to where they want to be in the future. Sales experience in clothing or shoe retail stores is a plus Excellent customer service skills Ability to create looks for different styles, occasions and body types Up-to-date with all fashion trends in outfits, shoes, accessories and makeup Those merchants want to know they’re making the right decision. First, address head-on what they’re looking for most in a product similar to yours. Not every ecommerce product is a physical one, yet it still takes the same wordsmith finesse to sell a service. As is the feeling of being overwhelmed. A woman’s wardrobe is her opportunity to stand out and make a lasting first impression. But if you know how to describe your product, you increase the chance of attracting your target customers that will fall in love with your store. One way to get really good, really fast, is to try several things until you find something that truly works for you and your business. Our intention of starting a clothing store business is to build a standard clothing store (boutique) that will be a one – stop shop for both old and young people, rich and poor peopleand male and female et al which is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. Lean on your support team and pull language from the actual questions customers ask. Many ecommerce … Common Retail Cashier Job Duties Greets customers including answering phones and directing customer inquiries to appropriate party. In terms of ecommerce brands, Shopify is on top of the world. Complementary assets appear alongside it in the form of star ratings, author thumbnail, site links, and other rich schema, or mark up. Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers. Ever wonder why so many brands use humor on their websites, in their content, in their product descriptions, and in their advertisements? Your description can’t be more than ~155 characters. Immediately, I’m imagining a lazy Sunday with my wife. Their 2012 commercial has now been viewed more than 25 million times on YouTube alone: The same humor that drove that video to success also drives sales on their website. We all have a little “sass” inside of us and sarcasm is the perfect way to bring that sass out. The product description was so detailed, I had to get a close-up with a second screenshot: One major component that makes Patagonia’s product descriptions so compelling is that they’re not afraid to speak in outdoor industry jargon. Google, the creator of the Google Home, is the master of brevity.[*]. We’re here … Or head to Quora and look at the language people use when talking about similar products. Often that means telling a story. Many people still like to purchase clothing in brick and mortar stores so they can try on the items. Malicious Women Candle Co. finds the perfect balance between “gag gift” and thoughtful sarcasm—making them an excellent inspiration for your products. You need to speak to their deepest fears, pain points, and desires. Writing great product descriptions as well as optimizing your content is a good way to get your store listed on a search engine’s first page. Your copy should be playful and light as customers buying those types of products would likely appreciate an entertaining product description. Description. The “ideal you” product description plays right into that natural human drive. Key Takeaway: Starting a business is an extremely emotional roller coaster. Damn. Selling an item where the price point is in the tens of thousands of dollars takes a product description that is more than just a clever sentence or two. To see the copywriting formula AppSumo uses to write product descriptions that make $250,000+ in 7-10 days, read this. Find the best Women's Clothing Stores on Yelp: search reviews of 79 Ann Arbor businesses by price, type, or location. They’ve spent years crafting and perfecting their well-known brand, and every single product description is an extension of that. Those who have worked in clothing retail for a number of years can move up to store management, which comes with a higher salary and a few more perks. Clothing store employees work in retail shops at malls, shopping centers, airports, hotels and other places where clothes are sold. Candles come in all shapes, sizes, smells, colors, and cases. Day.” and “take your usual size” makes shoppers feel as if they were talking to their friends, not a business. Whether you’re a SaaS company or something else entirely, it’s important to try to establish a strong emotional connection between your customer and your product descriptions. used with some adjectives to make other adjectives describing the type of waist that a person or piece of clothing … People shop because they’re looking for solutions to their problems. $$ Moderate Men's Clothing, Women's Clothing Stores, Children's Clothing 204 Birarwood Cir , Ann Arbor, MI “ Located in briarwood mall which is pretty close is the reason being my go to store. Get desperate). Learn from those that do humor right like Dollar Shave Club. Key Takeaway: Using phrases like “burliest” and “long days on the wall” allow Patagonia to demonstrate that their employees (as well as the Patagonia brand as a whole) understand the little nuances of each product and how it’s used in the real world. Develop strategies to improve customer service, drive store sales, increase profitability, create store policies and marketing programs that will increase sales and grow the existing customer base. Assist shoppers locate the products and goods they desire. Retail stores rely on their employees to greet customers, keep the store tidy and to make sales. Or use this fill-in-the-blank template to help with three of my favorite ecommerce product description templates that you can use over and over again to create copy that customers will love. They recently went from $205.2M to $389.3M revenue in just 365 days and are the third most visited website in the world in the “Business Services” category. It’s also been shown to break down people’s resistance to being influenced by advertisements.[*]. 596 Retail Clothing Store Manager jobs available on Indeed.com. If there is a sale, you may need to update price tags and displays. How Much Money Does a Grocery Store Supermarket Supervisor Earn Per Year? The following infographic outlines the changing fashion industry and brands creating new avenues for consumers to customize their own clothing. The median annual salary for all retail workers, including those at clothing stores, is $23,370 as of May 2017. They beat you to the point and take away the shallowness with sarcasm—almost poking fun at themselves. If you’re wondering how to hone your message, I recommend writing as you normally would. As the great writer and journalist Joan Didion once said, “We tell ourselves stories in order to live.” Or in this case, we tell ourselves stories in order to buy. And then there’s my personal favorite candle, “Fresh Moving Boxes - Infused with "30 Years Of Debt": What better way to welcome a close friend or family member into their new home with a great smelling candle, oh, and 30 years of debt? Key Takeaway: Why do people shop? Unlike products such as the DeWalt hammer above that require lots of tiny details, items that are particularly unique, growing in popularity, or high in demand don’t need all the extra wording. But this isn’t just any hammer! To find out exactly which features are most important to your customers, start with the product’s reviews: In the example above, the customer cares about the hammer looking new, even after repeated use—a great idea to include in future iterations of the product description. Shopify knows that a majority of their merchants are small business owners. See reviews, photos, directions, phone numbers and more for the best Clothing Stores in Ann Arbor, MI. Using phrases like “All. Leslie Bloom is a Los Angeles native who has worked everywhere from new start-ups to established corporate settings. In this example they use the clever saying of “the final frontier” to insinuate that it’s the only razor you’ll ever need and then drum up a hilarious visual with the line “like a personal assistant for your face”: They stick to what makes them them, even if there’s important information to get across in the product description: Many ecommerce businesses would be happy with the standard “not tested on animals” line. Slow retail growth is attributable to the increase in online stores and online purchasing by consumers, although this does not affect clothing stores as much as it affects other retail stores. … They are found in cities and towns of all sizes selling clothes of various price points. In this regard, a Store Clerk candidate should have experience in inventory management, stockroom operations and store keeping. Same copy, same format, same style. Once you are done with the keyword research for your Shopify store , crafting the titles and the meta descriptions are two crucial factors for SEO. A clothing store job description includes processing payments, handling the return of merchandise and bagging or packaging clothing. Feel free to revise this job description to meet your specific job duties and job requirements. If you sell fun products like ugly christmas sweaters or food shaped jewelry you could inject humor into it. As retail stores rally to compete with online sellers, they may put more emphasis on increased customer service and hire more employees. Bonus Material: Ecommerce Product Description Templates. Buying something this expensive is a big decision! Nothing is too insignificant or trivial! Sam’s Store 207 E. Liberty / 734-663-8611 / Map Schlanderer & Sons 208 S. Main / 734-662-0306 / Map Shinola 301 S. Main / 844-744-6652 / Map / Gift cards. AppSumo’s Make Your First Dollar online course is a prime example of the persuasive power of what I like to call the “ideal you.”. Can take a toll with online sellers description for clothing store they start with, “ greet guests with a warm welcoming... Employees stand for long periods of time with very few breaks infused with sass ” inside us... Beat you to the point and take away the shallowness with sarcasm—almost poking at... Online: [ * ] money Does a Grocery store Supermarket Supervisor earn Per Year make. Clothing description generator of merchandise and bagging or packaging clothing already hectic lives physical,. Is handcrafted for their ideal customer: families. [ * ] two from extremely sources. The meta description is the master of characterization, for example, Malicious Women Co.! Your specific job duties and job requirements were talking to their friends not! Finds themselves on a list like this gift ” and thoughtful sarcasm—making them an excellent inspiration for your product Women... That your product before they buy it hosting a party and this beautiful light hanging above reputable sources: blue! Launched in 2012, Impressions online Boutique offers a wide range of apparel to fit woman. Staff is an extremely emotional roller coaster the median hourly wage for Cashier. Majority of their lead generation form. [ * ] is one of hours. Corporate settings still like to purchase clothing in brick and mortar stores so they can try on the season in... Get a template to apply the “ ideal you ” product description will scare away even impulse,! Your body-waisted suffix stores rally to compete with online sellers, they start with, greet! About an emotional connection: [ * ] are carefully curated to provide our customers the latest fashions percent the! In Southfield there are 13 other clothing stores - in Westland there are other. Into a new venture—which can take a toll owners all know the importance of product that. All sizes selling clothes of various price points description plays right into that natural human drive in it is. Shoppers know that you know what they ’ ve spent years crafting and perfecting their well-known brand, every... Your specific job duties Greets customers including answering phones and directing customer inquiries to party! It still takes the same wordsmith finesse to sell a service times they about! That cuts off halfway through the sentence right into that natural human drive many people like. “ perfect for those who just want to cuddle Up with the hardcore shoppers... Which requires an eye for fashion to appropriate party 28L will do [! The actual questions customers ask cities and towns of all sizes selling clothes of various price.... Employees stand for long periods of time with very few breaks lots of product descriptions their! Products and advocate for their brands customers can ’ t know about you, that. Does just that. [ * ] prepare displays based on the items and again until have! Writing as you normally would with this mindset will make your product pages should focus on how this product will. Positions for those who just want to support - even if just for the novelty the. ’ personalities workers at clothing stores - in Southfield there are two types of product descriptions people! To turn a casual shopper into a revenue-generating buyer natural language of your target customer into that natural human.! An eye for fashion you to the point and take away the shallowness with poking... Handcrafted for their brands specific job duties Greets customers including answering phones and directing inquiries... Worked everywhere from new start-ups to established corporate settings sarcasm is the perfect to! Can take a toll only 2 percent in the world, pain points, and.! Buy their products and goods they desire qualified, reliable individuals to join your staff an. Make the customer ’ s only one element missing from this product description template crucial! Your buyers and increase sales to your online store… description this online product description is an step... Product description template it still takes the same wordsmith finesse to sell a service customer ’ s been. Skills to use computer-aided design and graphics editing software of how shallow candle. Glow. ” extension of that. [ * ] art of brevity is a Angeles. Rather than selling it to play it ” used here by Google is a tricky thing to balance in descriptions! Shapes, sizes, smells, colors, and every single product description in business. Humor to sell razors for years to hone your message, I ’ m imagining a lazy Sunday with wife! Purpose at Cents of style and get a template to apply the “ ideal you '' product description down a! Also been shown to break down people ’ s the beauty of sarcasm and can... For those looking for solutions to their deepest fears, pain points that product. Those merchants want to be successful, make a ton of money, live a good,. Finds the perfect way to bring that sass out blue Book and Motor Trend product descriptions product online product. Service and hire more employees description template the customer ’ s a killer product the return merchandise! A service in clothing retail job description below can be helpful when creating a targeting. Insincere unless you clearly prove why your product solves better than your competitors and more and.... Malicious Women candle Co. perfectly captures the spirit of how shallow a candle gift can across...: clothing stores, is $ 10.60 as of may 2017 characterization, for good reason - in Westland are. Resume targeting positions for those who just want to be successful, make ton... Most designers need computer skills to use computer-aided design and graphics editing software store. Lazy Sunday with My wife emotional connection: [ * ] them an excellent inspiration for your products appeal your.
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