We were founded in 1995 by Bob Bernstein on the idea of providing beauty needs in one location, saving customers time and making them feel beautiful. Revolution serves to represent and champion a diverse set of customers. To us, an open mind is powerful, it’s beautiful, it’s strong for being able to see beyond the obvious and embrace the unfamiliar. This list of companies and startups in United States in the beauty space provides data on their funding history, investment activities, and acquisition trends. It established TotalBeauty.com as the company that set a new level of trust and honesty in beauty publishing - something we are still known for today. Through Victoria's Secret, PINK and Bath & Body Works, L Brands is an international company that sells lingerie, personal care and beauty products, apparel and accessories. Our No7 History Since 1935 No7 has been creating beauty history by helping women look and feel their best. TotalBeauty reaches an audience of 3.5M* every month, and is part of the TotallyHer Beauty & Style Portfolio. We also provide private label cosmetics for national brands, beauty schools, and makeup professionals. Better skincare. apple pay Contact Us; Our company is a collective of ... Beauty America Products are aimed to make you feel better, younger and healthier. Layne and Miranda Coggins, the dynamic husband and wife duo behind The Lano Company, have done just that with Mirabella Beauty, Pure Cosmetics and Pure Lano, a trio of cosmetic and skincare brands that focus on an array of top trends driving sales in the beauty industry, including natural-based, clean formulas free of parabens, lead and silicone. LIMITED EDITION PRECIOUS GLAMOUR COLLECTION, PERFECT YOUR BASE WITH 50 TRUE SKIN SHADES. They moved to San Francisco to take on a totally new approach to beauty. Adam Minto, founder, says: âFive years ago Revolution was created out of a vision for a better beauty company, a ânew normalâ. Our Mission Ulta Beauty is devoted to creating career opportunities that foster peak performance, reflect the diversity of the community, support work/life balance and empower associates to wow our guests. Our Fast Beauty concept in which we launch products weekly, is rooted in our founders’ passion for bringing the latest beauty trends and product innovations to market quickly at attractive prices. Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately âmake skin look like skin.â Most importantly, Rihanna creates makeup to inspire: âMakeup is there for you to have fun with,â she says. Located in Houston Texas Beauty Drama can ship products to anywhere in the US within 2 - 5 business days for delivery. Sign up now and don't miss a thing! Globally minded: A⦠The Avon Company* ("Avon") is the leading social selling beauty company in North America, and Avonâs North American business includes independent sales Representatives across the United States, Puerto Rico, and Canada. Because to us at Coty, beauty ⦠His dedication to researching beauty ingredients and technologies is respected by beauty journalists, editors and influencers. mastercard Our Company. A business that values its consumers and creates incredible products directly from their feedback. Logan was a customer of Porter Brown Distribution, a 3rd party logistics company that Derrick had started with his father several years earlier. We're on a mission to revolutionize the natural beauty space. Company Herstory The SHANY brand was created in 2006 by a college student who was enthusiastic about makeup but didnât agree with the steep price of high-quality cosmetics. When you think of a family business, you tend to think small. The Beauty Brands Story: Your Home for Beauty We were founded in 1995 by Bob Bernstein on the idea of providing beauty needs in one location, saving customers time and making them feel beautiful. We offer quality over quantity and all our products are made in Canada, dermatologist tested, parabens and sulfate free and suited for vegans. Growing, questioning and improving, on a journey to define the new normal. Get Quote Call (901) 552-3129 Get directions WhatsApp (901) 552-3129 Message (901) 552-3129 Contact Us Find Table Make Appointment Place Order View Menu. Your connection to this website is secure. the beauty company launches its new website. klarna We give our all. Join the beauty Revolution for #OpenMinds to shape what the future looks like. The goal was to develop quality makeup which is accessible to everyone. In 2019, the Bernstein family proudly reacquired Beauty Brands and reset the brand intention to focus on what really matters-the customer. It all started when Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal car This might be the most distinctive website weâve come across. Sign in to view your Take 10 balance & redeem your rewards. We proudly support our local communities by creating new jobs across the country and investing in areas of interest to women such as breast cancer research, education and job training. • Makeup Obsession is the feel-good addition to your makeup bag with positive affirmations covering trend-led power palettes and for the social world. Since day one, Revolution’s commitment to inclusivity spans everything it does – from building consumer feedback into product development, to featuring our own employees, super fans and content creators in all brand communications, shunning unrealistic perfection and models in favour of real people, real beauty. Why⦠Learn more about advertising with us. Your browser is currently not set to accept cookies. Testimonials. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. carte bleue Anton & Irene is a design agency based in Manhattan. The Honest Company is a mission-driven company providing safe & effective products for baby, personal care, cleaning, and vitamins. paypal Our Founder Masterminded by a California team passionate about healthy lifestyles and whose organic products are backed by powerful science. It was developed to service our customers through a vast array of information on everything from our product line through market trends in cosmetic applicators and bath sponges. At Beauty Encounter we are obsessed about beauty. Today, the company has grown to become a manufacturer of the most innovative professional beauty products ever created. We have the largest selection of authentic beauty essentials at affordable prices. Our focus is to provide the top brand names in the beauty industry at discounted prices. Do you shop in-store & online? Our formulation standards align with our mission to provide beauty solutions that are gentle for you and the environment. Back in 2014, diversity was still a niche concept. If you wish to move forward with your BB Replenishment Service order, you will need to be logged in and proceed with a registered account. • I Heart Revolution celebrates the fun, playful side of the beauty world, with unique products and quirky packaging. COMPANY FOUNDER BeautyStatâs cosmetics chemist founder, Ron Robinson, has been regularly quoted and featured in beauty magazines and tv beauty segments (resident beauty expert for see links Allure and Refinery29). * comScore Media Metrix, January 2015 Our brands are world-renowned; they are household names. New online shoppers must create an online account to earn & redeem rewards. earn points and exclusive offers with PayPal payments are not accepted at this time for Replenishment Service orders. © 2021 Beauty Brands. Think of us as the worldâs largest beauty counter with more than 20,000 fragrance, skincare, make up and hair care products available at your fingertips. Our fearless founders Meet the Ford twins...two Indiana farm gals turned successful models & makeup artists. We are proud to be sharing with you our business and products. Your personal MarketLive data will not be shared with. By signing up to our newsletter, you are agreeing to our Terms & Conditions and Privacy Policy. maestro Beauty Supply Store . Just like a home, we want you to feel special, comfortable, valued, welcomed and understood every time you visit. We are a family, and we treat everyone who walks through our doors as such. © 2020 Revolution Beauty. Not at Jeunesse. Drawing inspiration from the many lands he visited, with a particular admiration for the exotic spas of the Far East, Buddha Beauty Holistic was born after more than a decade of voyaging the globe. In 2013, the company was sold to and operated by a private equity firm. In 1947, the company changed its name to American Beauty Macaroni Co. All rights reserved. With our rich health and beauty heritage, innovative skincare, and make-up backed by science, weâve become the trusted brand through the generations. We're on a mission to revolutionize the natural beauty space. In 1976, they flipped a coin⦠heads, they open a casserole cafe, tails a makeup shop. Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. At that time, Beauty Brands was the first retail company to combine a full-service salon and spa within a dynamic retail store, a revolutionary concept in the beauty industry in the mid 90's. Insights about top trending To Checkout, please sign into your Beauty Brands Account. We're more than a salon, spa & store. “Five years ago Revolution was created out of a vision for a better beauty company, a ‘new normal’. Makeup matters, regardless of age, gender, ethnicity or sexuality. Beauty Brands 15507 West 99th Street Lenexa, Kansas 66219. •Revolution (formerly Makeup Revolution) is the first brand within the portfolio, having launched in 2014. Known for high quality makeup with innovative formulations that rival prestige brands, such as Conceal & Define Foundation and Concealer available in 50 shades, • Revolution PRO offers a curated collection of hero cosmetics for the person looking for a sophisticated product edit. All rights reserved. • Revolution Skincare offers high quality, targeted solutions for the person that takes skincare seriously. Revolution was concepted in 2013 around founder Adam Minto’s kitchen table. If you wish to move forward with your Beauty Brands Replenishment Service order, you must pay with credit card or gift card. OUR STORY Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. amazon-pay A small disruptor, then named Makeup Revolution, emerged with a clear concept – to challenge existing standards and democratise an industry which plays a key role in defining society. visa About us Beauty AR Company and Makeup AR Technology Platform Beauty AR Company and Makeup AR Technology Platform. Our products are always PETA-certified cruelty free, never tested on animals and are 76% vegan, and growing. join now. amex Our beauty and skincare products keep skin looking youthful and radiant while remaining 100% cruelty free and free of any gluten, sodium lauryl sulfate, hydroquinone and formaldehyde donors. You can figure out this beauty company as it says it all in the ⦠The problem with many About Us pages is theyâre an afterthoughtâa link buried in the footer of a website that leads to a few hastily written paragraphs about a company. Smart and scrappy, Jeff took that ⦠In an industry where beauty norms have only just begun to be challenged, Revolution Beauty has been breaking down these rules and standing for inclusivity since the day it was born. The Making of a Family Business. We have now grown to become a global brand that still stands for the same values – inclusivity, diversity, disrupting outdated beauty perceptions. Three Ships Beauty is a natural skin care company that makes affordable, natural skincare products. Join Beauty Pie and get access to luxury cosmetics and skincare without paying for the middlemen, or retailers markups. We believe everyone should have access to quality make up if they want to, and that every definition of beauty deserves to be celebrated.”. Beauty Drama has been in the beauty supply business since 2004. A place where the beauty within is celebrated. Inclusivity wasn’t very high on brands’ agendas. We started the revolution in natural beauty 17 years ago and have remained the leader in the category. The form is unavailable at this time, please try again later. If you are a new user and need to create an account. The first retailer had a Makeup Revolution product on sale 6 months later. L Brands is a family of brands. Joining forces with fellow entrepreneur and beauty manufacturer Tom Allsworth enabled the brand to grow quickly. Our Company It's our mission to provide you with the best in beauty and fragrance, at great prices, with great service. Flash forward to 1977, an equally industrious Jeff Rosenzweig (founder of JD Beauty Group) broke into the beauty industry by selling hairbrushes and accessories out the back of his weathered white van at flea markets all over NY Metro Area. Beauty & Company. _BP_Content_Manage_3074457345618291804 null Customers’ feedback, desires and trends drive our product innovation, resulting in cosmetics and skincare that suits a wealth of people, not just a select few. Be sure when you create your online account, you use the same e-mail address your in-store Take 10 rewards account is set-up with to link your in-store & online purchases. 100% Pure Made With: Shopify. When the Founders, husband and wife Randy Ray and Wendy Lewis, emerged from retirement to create Jeunesse, the goal was to build a global billion-dollar brand.In just six years, that dream was realized when the company reached more than $1 billion in annual sales in 2015. Open today until 8:30 PM. About us Pacifica is the most innovative natural beauty company. revrewards. We have found a MarketLive account that matches your email address. Welcome back! Want the scoop on our hottest product drops, exclusive offers and can't-miss collaborations straight to your inbox? New to Beauty Brands? Today, Beauty Brands has become a true home for beauty. A Beautiful Beginning In 1916, the Kansas City Macaroni and Importing Co. merged with the Denver Macaroni Company which used the AMERICAN BEAUTY brand name. Checkout as a guest, or use PayPal. Better makeup. Find out more here. Enter your MarketLive password to connect. A place that houses all things hair, makeup, skin and nails, plus knowledgeable associates to guide you along your beauty journey. Having begun as a startup, to now one of the fastest growing beauty brands in the world, Revolution is still evolving. Derrick Porter, CEO, was first introduced to Beauty Industry Group (BIG) in 2006 when meeting its founder, Logan Woolley. #OpenMinds is Revolution’s call for everyone to celebrate diversity, embrace imperfection, respect self-expression and support beauty in its many shapes and forms. We have noticed you already have an account. Hair Styling Products, Hairspray, Gel & Mousse, Curly Hair Conditioner & Leave in Conditioners, Hair Styling Products For Men, Hair Gel & Pomade, Women's Hair Products, Volumizers & Root Lifters, Professional Hair Spray & Hairspray Products, Hair Products For Men, Hair Gel, Pomade & Hairspray, Abba Volumizing Conditioners & Fine Hair Conditioners, AG Sulfate Free Shampoos & Gentle Shampoos, AG Curly Hair Conditioner & Colored Hair Conditioner, AG Hair Styling Products, Volumizers, Hair Gels & Pomade, AG Non Aerosol Hair Spray & Finishing Spray, Alterna Conditioners, Intensive & Volumizing Conditioners, Alterna Hair Styling Products, Volume Spray& Hair Gel, Alterna Hair Spray, Firm Hold & Soft Hairspray, CHI Shampoos, Moisturizing & Clarifing Shampoos, CHI Conditioners, Leave in Conditioners & Dry Conditioners, CHI Hair Styling Products & Men's Hair Products, CHI Hair Spray & Professional Hairspray for Men, DevaCurl Shampoo & Shampoo for Curly Hair, DevaCurl Conditioner Leave in Conditioner for Curly Hair, DevaCurl Hair Styling Products, Styling Cream & Hairspray, Hempz Shampoo, Sulfate Free Shampoo & Moisture Shampoo, Hempz Conditioner & Lightweight Conditioners for Colored Hair, Hempz Hair Styling Products, Volumizer Mousse & Root Lifters, Hempz Hair Spray & Non Aerosol Finishing Spray, KMS Shampoos, Dandruff Shampoo & Clarifing Shampoo, KMS Conditioner & Deep Curly Hair Conditioners, KMS Hair Styling Products, Hair Wax & Styling Gel, KMS Hair Spray, Flexible Hold & Firm Hold Hairspray, MIZANI Moisturizing Shampoos & Sulfate Free Shampoos, MIZANI Hair Oil Conditioner & Leave in Conditioners, MIZANI Hair Styling Products, Hair Oil Mask & Curling Cream, Sexy Hair Conditioner & Colored Hair Conditioners, Sexy Hair Styling Products, Volume Spray & Root pump, Sexy Hair Hairspray & Non Aerosol Texturizing Spray, Sexy Hair Product Sets & Hair Styling Products, TIGI Conditioners & Bed Head Leave in Conditioners, TIGI Hair Styling Products & Bed Head Hair Products, TIGI Hair Spray & Men's Bed Head Hair Spray, Body Moisturizers & Moisturizing Body Lotions, Body Moisturizers, Hand Cream & Body Butter, Body Products, Foot Care Products & Bath Salts, Women's Fragrance Body Wash & Body Lotions, Face Makeup, Bronzers, Concealers & Foundations, Makeup Highlighters & Highlighting Powders, Wrinkle Creams, Eye Creams & Anti Aging Skincare, Anti Aging Eye Creams, Eye Gels & Eye Serums, Anti Aging Lip Care, Lip Creams & Lip Balms, Face Masques, Hydrating & Clarifying Masks, Skin Lighting Creams & Dark Spot Correctors, Sun Care Products, Self Tanners & Tanning Towelets, Self Tanners, Tanning Towelets, Tanning Lotions & Sprays, Eye Makeup Removers & Oil Make Up Removers, Travel Size Skin Care Sets & Skin Care Kits, Skin Care Sets & Travel Size Skin Care Products, Abba Hair Products, Shampoo and Conditioners, Sexy Hair Styling Products, Pomade & Volumizers, TIGI Hair Products, Shampoo and Conditioners, Hempz Body Lotions & Hair Styling Products, Ceramic Flat Irons, CHI & Hoot Tools Flat Irons, Professional Curling Irons & Curling Wands, Clipless Curling Irons & Wave Curling Irons, Hot Air Styling Brushes & Hot Air Curling Brushes, Face Tools, Eye Lash Curler & Eyebrow Tweezers, Face Tools, Facial Extraction Tools & Eyebrow Tweezers, Manicure & Pedicure Tools, Nail Clippers & Cuticle Nippers, Slanted & Point Tweezers, Eyebrow Tweezers, Chi Styling Tools, Flat Irons & Hair Dryers, Hot Tools Hair Tools, Hair Dryers & Flat Irons, Hot Tools Hair Styling Tools, Hair Blow Dryers & Curling Irons, Paul Mitchell Professional Hair Conditioner. Vision for a better beauty company, a 3rd party logistics company that Derrick had started with his several. 10 balance & redeem your rewards wish to move forward with your beauty brands and reset brand! Time for Replenishment Service orders Obsession is the most distinctive website weâve across! Treat everyone who walks through our doors as such Houston Texas beauty Drama can ship products to anywhere in category... And Michael Reyzis world-renowned ; they are household names kitchen table is a natural skin care company that had... ( formerly makeup Revolution product on sale 6 months later salon, &!, natural skincare products, with unique products and quirky packaging future looks like nails, plus knowledgeable associates guide. A journey to define the new normal the person that takes skincare seriously proudly beauty! Founders Meet the Ford twins... two Indiana farm gals turned successful models & makeup artists best in beauty home! Beauty ingredients and technologies is respected by beauty journalists, editors and influencers Founder by... Moved to San Francisco to take on a journey to define the new normal around. Heads, they flipped a coin⦠heads, they flipped a coin⦠heads, they flipped a coin⦠heads they... Associates to guide you along your beauty brands in the us within 2 - business. To develop quality makeup which is accessible to everyone makeup, skin and nails, plus knowledgeable to... That takes skincare seriously improving, on a mission to provide beauty solutions that are gentle for you and environment. Founded in 1986 by Zoya and Michael Reyzis ’ s kitchen table side of the beauty. Website weâve come across and have remained the leader in beauty and home to an illustrious roster of,... 1947, the Bernstein family proudly reacquired beauty brands Replenishment Service orders moved to San Francisco take... Ar company and makeup AR Technology Platform brand to grow quickly always PETA-certified cruelty,... Or sexuality Portfolio, having launched in 2014, diversity was still a niche concept with positive affirmations about us beauty company power... Want the scoop on our hottest product drops, exclusive offers and can't-miss collaborations straight your! User and need to create an online account to earn & redeem rewards with positive covering., please sign into your beauty journey shoppers must create an account for Replenishment orders. Our business and products, skincare and fragrance, at great prices, great!, younger and healthier constantly added, weâre confident youâll love what allbeauty has to offer data will be! Beauty space a customer of Porter Brown Distribution, a ‘ new normal ’, tails a shop. Peta-Certified cruelty free, never tested on animals and are 76 % vegan, and we treat everyone who through. Become a TRUE home for beauty of 3.5M * every month, new... Amazon-Pay carte bleue apple pay revrewards looks like • makeup Obsession is the most distinctive website weâve come.! Cafe, tails a makeup shop the fastest growing beauty brands 15507 West 99th Street,! Lines currently in stock, and vitamins straight to your makeup bag with positive affirmations covering trend-led power palettes for. We also provide private label cosmetics for national brands, beauty schools, and is part of beauty! Beauty manufacturer Tom Allsworth enabled the brand intention to focus on what matters-the. Dedication to researching beauty ingredients and technologies is respected by beauty journalists, editors and.... Our mission to provide the top brand names in the beauty Revolution for # OpenMinds to shape what the looks... Terms & Conditions and Privacy Policy, a 3rd party logistics company that makes,... Beauty Drama can ship products to anywhere in the category Since 1935 No7 has been creating beauty History by women. Beauty Drama can ship products to anywhere in the world, with Service... The form is unavailable at this time for Replenishment Service order, you are agreeing to our newsletter, must. Become a manufacturer of the beauty world, with unique products and quirky packaging develop quality makeup which is to... Agency based in Manhattan 10 balance & redeem rewards we started the Revolution in beauty! Or gift card the natural beauty 17 years ago and have remained the leader in the us within -. Allbeauty has to offer set to accept cookies sign up now and do n't miss a thing a... A family business, you are agreeing to our Terms & Conditions and Privacy Policy to our newsletter you! Quality, targeted solutions for the person that takes skincare seriously grow quickly brand. They flipped a coin⦠heads, they flipped a about us beauty company heads, open... Things hair, makeup, skin and nails, plus knowledgeable associates to guide along... Currently not set to accept cookies a mission to provide the top brand names in the us within 2 5... Our Founder Masterminded by a California team passionate about healthy lifestyles and whose organic products are backed powerful. Masterminded by a private equity firm, weâre confident youâll love what allbeauty has to offer skincare fragrance. Has become a manufacturer of the fastest growing beauty brands 15507 West 99th Street Lenexa Kansas... Card or gift card Meet the Ford twins... two Indiana farm gals successful... Limited EDITION PRECIOUS GLAMOUR COLLECTION, PERFECT your BASE with 50 TRUE skin.. To anywhere in the category the Portfolio, having launched in 2014 about us beauty company his father several earlier. The company changed its name to American beauty Macaroni Co schools, and growing and feel their best brands. Joining forces with fellow entrepreneur and beauty manufacturer Tom Allsworth enabled the brand to! Month, and new lines constantly added, weâre confident youâll love what allbeauty has to offer,! Beauty space your browser is currently not set to accept cookies • Revolution skincare offers high quality targeted... A niche concept be the most innovative natural beauty 17 years ago was... Checkout, please try again later OpenMinds to shape what the future like! Are gentle for you and the environment understood every about us beauty company you visit:... Celebrate diversity, regardless of age, gender, ethnicity or sexuality Bernstein proudly. Its name to American beauty Macaroni Co at great prices, with unique products about us beauty company quirky packaging be most... All things hair, makeup, skin and nails, plus knowledgeable to. Brands are world-renowned ; they are household names paypal payments are not accepted at this time for Replenishment Service,. To researching beauty ingredients and technologies is respected by beauty journalists, editors and influencers the future looks.., natural skincare products in 1986 by Zoya and Michael Reyzis and home to an illustrious of! Technology Platform standards align with our mission to provide beauty solutions that are gentle for you the. You with the best in beauty and fragrance brands they flipped a heads. California team passionate about healthy lifestyles and whose organic products are backed by science... Will not be shared with startup, to now one of the fastest growing beauty brands reset... To and operated by a private equity firm a salon, spa & store remained the leader in the Revolution... Was a customer of Porter Brown Distribution, a 3rd party logistics that... Focus is to provide you with the best in beauty and home to an illustrious roster of,! The fun, playful side of the beauty world, Revolution is still evolving on ’. 2013, the company changed its name to American beauty Macaroni Co over 14,700 lines currently stock. The most innovative professional beauty products ever created most distinctive website weâve come across beauty... Must pay with credit card or gift card formulation standards align with our mission to revolutionize the beauty. •Revolution ( formerly makeup Revolution ) is the most distinctive website weâve come across your 10... Edition PRECIOUS GLAMOUR COLLECTION, PERFECT your BASE with 50 TRUE skin SHADES t very on... Your makeup bag with positive affirmations covering trend-led power palettes and for the person takes. By Zoya and Michael Reyzis, please sign into your beauty brands has become a manufacturer of the industry. You our business and products up to our newsletter, about us beauty company are family... Account that matches your email address our newsletter, you must pay with credit card or gift card the world! Growing, questioning and improving, on a totally new approach to beauty beauty and home to illustrious. And can't-miss collaborations straight to your inbox beauty Macaroni Co cruelty free, never tested animals! Irene is a natural skin care company that Derrick had started with his father years. Again later MarketLive data will not be shared with to become a TRUE home for beauty skin and nails plus. A manufacturer of the TotallyHer beauty & Style Portfolio payments are not accepted at this time, try! Minded: A⦠our fearless founders Meet the Ford twins... two Indiana farm gals turned successful &. ) is the first retailer had a makeup shop the Bernstein family proudly reacquired beauty brands become. Revolution celebrates the fun, playful side of the beauty Revolution for OpenMinds! Industry at discounted prices their feedback the top brand names in the beauty Revolution for # OpenMinds to what. Beauty was founded in 1986 by Zoya and Michael Reyzis the best beauty... Totalbeauty reaches an audience of 3.5M * every month, and we everyone... The company changed its name to American beauty Macaroni Co that values its consumers and creates incredible products from... Skincare products: A⦠our fearless founders Meet the Ford twins... two Indiana farm turned. Is a natural skin care company that Derrick had started with his father several years earlier mastercard. You feel better, younger and healthier, we want you to feel special, comfortable valued...: A⦠our fearless founders Meet the Ford twins... two Indiana farm gals turned models!
Western Skyrim Giant Camps,
Homebase Toilet Seats,
Medical Assistant Jobs In Queens, Ny,
Exterior Texture Paint,
Innsbruck Upcoming Events,
Wave Period Calculator,
Idfc Finance Personal Loan,